What I'm Paid For

Growth, Strategy, Marketing Operations

I work with B2B tech companies to build and optimize their growth engines. This means everything from demand generation strategy to marketing operations and lifecycle programs.

I do my best work when teams are scaling, entering new markets, or feeling stuck. My job is to diagnose what's working (and what's not), design a path forward, and help implement it in a way that sticks.

Strategic Consulting (Fractional CMO)

Some companies need senior marketing leadership but aren't ready for a full-time hire. That's where I come in as a fractional CMO who can set strategy, build the function, and mentor the team without the overhead of a permanent executive.

I've worked with companies navigating acquisitions, launching new products, and scaling marketing from scrappy to strategic. I bring experience, perspective, and the ability to move quickly.

Email & Brand Strategy

I design email programs that drive real business outcomes, whether that's onboarding new users, nurturing leads, or retaining customers. And I help companies clarify their positioning and messaging so their brand actually reflects who they are and who they serve.

Speaking & Workshops

I speak and facilitate workshops on growth marketing, lifecycle strategy, marketing ops, and the intersection of psychology and messaging. I'm comfortable with audiences ranging from small teams to large conferences.

My approach is practical but rooted in theory, so my audience usually leaves with actionable tips and frameworks they can use, not just inspiration.

Digital Education & Mentorship

I create tools and resources that help marketers work smarter. Sometimes that's courses, strategy templates, email frameworks, or curated learning experiences. These products live at the intersection of what I know and what people actually need.

I also mentor marketers, especially those transitioning into strategy or operations. This part of my work is about helping my mentees develop their own judgment instead of just following someone else's playbook.