I’m Anna.

A former senior operations manager turned full-time traveler who pays the bills by writing high converting direct response copy and developing marketing strategy for brands. I fancy the term Customer Experience Architect because it’s probably the most succinct explanation of what I do. 

I’m Jamaican by birth but a citizen of the world. Travel and words are my two first loves.

I have a proven track record of helping my clients increase sales and get more customers with conversion copywriting.

What’s more, when you work with me, you get a partner, not a vendor – it’s a long term relationship. The sales and marketing goals of your brand become my own.

I’m not just here to collect a check. I’m here to ensure your success. My reputation depends on it.

My Areas of Expertise



4+ Years experience writing copy for marketing campaigns both independently and as an agency contractor for brands across the globe.

Marketing Strategy

4+ Years marketing experience spanning retail, publishing and consulting for small businesses.


Customer Experience

10+ Years of experience in customer support from the entry-level to senior management.

Operations Management

3+ Years experience managing teams and projects.

From the Blog…


I have been thinking a lot lately about purpose, more specifically, the manifestation of it. As 2018 draws to a close with less than 3 weeks remaining many of us may find ourselves getting anxious. The unknown is a daunting thing. It doesn't matter how many new years...

The Secret

No one is coming to save you. You're the key to getting unstuck - not a guru or teacher, or some other person who's done what you so desperately want to do. Yes, there are lessons to be learned from others and there is something to be said for harnessing external...


Solitude is its own kind of reward. Ask any introvert. We live for it, need it, take breaths only for the promise of being reunited with ourselves away from the watchful gaze and strange cacophony of other humans and their activities.It’s been a week since I left...

Sharing is Difficult

About a month ago I shared a post from my travel blog on Facebook. As these things go there were mostly favorable comments. But one in particular stood out to me - a young man who thought it necessary to take 20 seconds out of his day to let me know the post was...

Shaking Off the Rut

Today I stumbled across Steven Pressfield’s blog via Seth Godin’s blog (gotta love the way the internet rabbit hole works) and in addition to feeling inspired, I felt motivated to act.Seth makes it a point of duty to post to his blog daily, while Pressfield seems to...

Thank You

Throughout the course of a life so many people have an impact, make a difference, provide meaning. But more often than not, most of them seldom hear "Thank You", not because we're ungrateful per se, but because sometimes we fail to recognize their impact or worse, we...