Anna Sarayna
GROWTH MARKETER · STRATEGIST · WRITER
I build and run marketing programs that drive B2B growth.
I’m a growth marketer and operator working across demand generation, lifecycle marketing, marketing operations, and the messy middle between strategy and execution.
THE WORK
Marketing that supports growth.
Through Spark & Sail, I help B2B SaaS and industrial companies bring more clarity, structure, and momentum to marketing.
Growth Strategy & Planning
Translating commercial priorities into focused marketing plans, campaigns, and measurable actions.
Demand Generation
Building integrated programs across content, email, paid, organic, outbound, and sales follow-up.
Lifecycle Marketing
Creating nurture and customer programs for complex products, long buying cycles, and relationships that continue beyond the opt-in.
Marketing Operations
Improving the structure, governance, workflows, and reporting that make better execution possible.
BEYOND THE WORK
Marketing is what I do. Curiosity is how I move through the world.
Before marketing, there was makeup artistry, customer service, a semester teaching English in Colombia, BPO operations, and visual arts. For a long time, those felt like unrelated chapters but it turns out they were all teaching me how to read people, ask better questions, find order in chaos, and communicate ideas clearly.
Steve Jobs was right. We can only connect the dots backwards.
I’m still curious about what comes next. That’s part of what I explore these days: work, reinvention, creativity, and what it looks like to build a life with enough room to change your mind.
When I’m not working, I’m probably painting, writing, planning my next trip, or being managed by my boss doodle Zola.
REACTIONS TO THE WORK
A few things people have said
“Anna’s structured approach, strategic thinking, and ability to align audience insight with business goals consistently elevate every campaign she leads. She brings clarity, focus, and direction to every project.”
—
Erika G.
Former VP of Marketing, Terra Insights
“Anna is an expert at what she does. She really took the time to understand my audience, delivered without any handholding, and made my job so much easier.”
—
Kristina A.
Founder, MarketingSyrup
“Anna consistently balanced big-picture thinking with detail-oriented execution, making a real difference in how we launched and iterated on go-to-market efforts.”
—
Margaret W.
Former Product Marketer, Orica Group
AN OPEN INVITATION
Curiosity is enough
Some of the most interesting conversations I’ve had started without much of an agenda. If you’re building something, navigating a change, or wrestling with an interesting question, let’s chat.
Thirty minutes. No pitch. Let’s compare notes about the work we’re doing and what we might build next.