Modern marketing for growth-stage companies still marketing on gut and guesswork

I help B2B companies in manufacturing, tech, and healthcare transform disconnected efforts into a repeatable, results-driven system aligned with your sales goals.

Strategy, execution, and everything in between.

What I Do (for brands who are ready to stop winging it)

You’ve grown without marketing — or in spite of it. Now things feel disjointed. Your website doesn’t match your sales process. There’s no follow-up system. Your team’s wasting time on one-off fixes.

I come in, audit what’s working (and what’s not), and help you build a marketing program designed to support real business growth.

I help legacy B2B businesses build marketing foundations from the ground up:

• Clear brand messaging
• Smarter systems and automations
• Conversion-focused content
• Email and lifecycle strategy

The goal? A marketing function that finally earns its seat at the revenue table.

Who I Work With

If you’ve got a great product but a website that feels like a brochure from 2009, I can help you with that.

Looking for support with your marketing? 

While I stay busy leading marketing for a B2B brand, I occasionally take on select consulting projects through Spark & Sail — mapping marketing strategy for overlooked industries.

Want to modernize your marketing without hiring a full in-house team?

Let’s talk.

hello@sparkandsail.com

About Me

I’m Anna.
Strategist. Systems-thinker. Email-nerd-turned-fractional-marketing-lead.

I built my career in copywriting and lifecycle marketing — but what I loved most wasn’t the emails. It was the discovery, the strategy, and the tools that made it all work.

Today, I lead digital marketing strategy for growing B2B companies who’ve outgrown spreadsheets and sales-driven chaos, but aren’t quite ready for a full marketing team.

Need a strategic lead to build your systems, coach your team, or guide your growth? Let’s talk.

Where I’ve shared ideas, insights, and the occasional strong opinion…

Selzy Webinar Series

Guest Expert – 2023

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