I’m Anna,

I currently work full-time as a B2B Digital Marketer with oversight for my company’s email program, social media presence, and PPC ad campaigns.

When I’m not driving digital marketing at work, I provide copywriting and email marketing strategy to businesses in the B2B, Saas, Coaching, and Ecommerce space.

My areas of expertise

Conversion Copywriting & Email Strategy

6+ Years experience writing conversion-focused copy and planning email strategy for B2B, SaaS, and Ecommerce/DTC.

Operations & Project Management

4+ Years experience managing small and large teams as well as projects.

Digital Marketing

7+ Years digital marketing experience spanning social media, SEO, content, emails, and PPC ads.

Customer Experience

10+ Years experience in customer service including retail, travel, and operations management.

Experience

Terra Insights (Orica) — Fredericton, NB, Canada
Digital Marketing Specialist – Campaigns & Automation Lead | May 2023 – Present

● Directed a $500K digital marketing budget and end-to-end automation strategy (Salesforce
Pardot), aligning sales-marketing workflows to refine lead scoring, segmentation, and reporting—improving
conversion-ready lead volume by 15%.
● Spearheaded cross-channel campaigns (paid ads, webinars, lifecycle emails) that
unified messaging across Google/Microsoft/LinkedIn, driving a 6% increase in conversion.

Highlights:
● Implemented and optimized dedicated Google Ads landing pages, driving a 6% lift in conversions.
● Launched a cold outreach email program, boosting sales efficiency and lead engagement.
● Developed a Digital Marketing Performance Report to demonstrate clear ROI for marketing initiatives, improving
budget allocation and data-driven decision-making.
● Standardized campaign workflows through templated playbooks, reducing cross-departmental campaign launch
timelines by 30% while maintaining compliance.

PickFu — San Francisco, California, USA
Content Marketer & Email Marketing Specialist (Remote) | Aug 2021 – June 2022

  • Transformed email performance through segmentation audits and Intercom onboarding
    workflows, driving a 162% increase in website traffic from emails and 7% open rate improvement within 6 months.
    ● Designed and deployed full-funnel email campaigns for revenue-critical initiatives (Cyber
    Monday, Giving Tuesday, webinar series), directly contributing to seasonal conversion goals.

Highlights:

  • Increased website visits from email by 162%.
  • Boosted email open rates by 7% through improved segmentation and targeted messaging.

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Wishpond Technologies — Vancouver, BC, Canada
Lead Copywriter (Remote) | Jan 2021 – Aug 2021

  • Managed a team of 8 copywriters delivering conversion-focused digital marketing campaigns.
  • Crafted copy for lead generation and digital marketing campaigns for clients, including Email Drips & Newsletters, Landing Pages, Value propositions, Taglines, Website copy, and Facebook & Google ads

Highlights:

  • Implemented process improvements, increasing team efficiency by 9% and reducing quality complaints by 15%.

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Wishpond Technologies — Vancouver, BC, Canada
Copywriter (Remote) | Aug 2018 – Dec 2020

  • Crafted copy for lead generation and digital marketing campaigns for clients, including Email Drips & Newsletters, Landing Pages, Value propositions, Taglines, Website copy, and Facebook & Google ads
  • Wrote copy for campaigns that:
    • Increased sales by 47% ($9k+) in 30 days for a US-based ecommerce business that sells canine nutrition bars
    • Converted 40% of leads for a sports and social club in Singapore
    • Helped an Australian real estate developer sell 60% of townhouse unit in a new development 

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AFIWI Marketing
Fractional CMO & Growth Strategist | 2018 – Present

  • Developed lifecycle marketing strategies integrating automation, lead nurturing, and conversion-focused campaigns. 
  • Provided strategic marketing guidance and hands-on execution, aligning business goals with marketing efforts.

Highlights:

  • Implemented automated email sequences that drove conversion and engagement for a 6-figure course launch.
  • Designed and executed a trade show lead generation strategy, improving post-event engagement and measurable revenue growth.

    Certifications & Courses

    Marketing Cloud Account Engagement (Pardot) Specialist | Salesforce

    Inbound Marketing, Content Marketing, and Email Marketing | Hubspot Academy

    Copy Editing & Proofreading | Caribbean Institute of Media & Communication (CARIMAC Training)

    Writing for Public Relations | Caribbean Institute of Media & Communication (CARIMAC Training)

    Brand Management: Aligning Business, Brand & Behaviour | London School of Economics (Coursera Verified)

    10X Emails | Copyhackers

    Tech Stack & Proficiencies

    Marketing Automation & CRM: Salesforce Pardot (MCAE), HubSpot, ActiveCampaign, Mailchimp, Intercom, Kit

    Analytics & Reporting: Google Analytics, Salesforce Reports, Performance Dashboards

    Project & Workflow Management: Asana, Wrike, ClickUp, Trello

    SEO & Content Tools: Ahrefs, Clearscope, Semrush

    Web & Email Development: HTML/CSS, WordPress, Canva

    In-team Communication: Loom, Zoom, Slack

          anna@annasarayna.com

          I’m always on the look out for opportunities to talk about emails, and I love collaborating on email projects.

          Get in touch!

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