Strategic marketing for ‘boring’ B2B brands
I help overlooked B2B companies transform chaotic, ad hoc marketing into a system that supports scalable, measurable results.
I’m Anna – a fractional marketing lead and digital strategist focused on helping technical B2B companies
How I got here
I started out writing emails.
And I got really good at it — welcome sequences, sales sequences, cart abandonment flows, onboarding flows. But what I found was that behind every “email problem” was actually a bigger marketing problem.
No positioning.
No strategy.
No customer journey mapping.
No cross-functional alignment.
No cohesive tech stack to support execution.
So I started fixing those too.
What I Do Now
These days, I consult part-time as a fractional marketing lead for B2B companies that don’t yet have the internal resources to build a scalable, strategic marketing function, but are ready to stop operating on guesswork.
Alongside my full-time role leading digital marketing strategy and marketing operations at a B2B engineering technology company, I support select clients by:
Developing brand strategy from the ground up
My clients tend to be in manufacturing, SaaS, healthcare, and senior care — “boring” industries with brilliant potential.
If you’re ready for a smarter, more scalable approach to marketing without the cost of a full in-house team, I’d love to connect.
My Approach
I believe in lean, effective marketing systems.
No jargon. No bloat. No shiny-object syndrome.
Just smart strategy, clearly communicated, and backed by systems that scale.
Looking for support with your marketing?
While I stay busy leading marketing for a B2B brand, I occasionally take on select consulting projects through Spark & Sail — mapping marketing strategy for overlooked industries.
Want to modernize your marketing without hiring a full in-house team?
Let’s talk.
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