I’m Anna,

I currently work full-time as a B2B Digital Marketing Specialist with oversight for my company’s email program and PPC campaigns.

In my free time, I provide copywriting and email marketing support to businesses in the Saas, Coaching, and Ecommerce space.

My areas of expertise

Conversion Copywriting & Email Strategy

6+ Years experience writing conversion-focused copy and planning email strategy for B2B, SaaS, and Ecommerce/DTC.

Operations & Project Management

4+ Years experience managing small and large teams as well as projects.

Digital Marketing

7+ Years digital marketing experience spanning social media, SEO, content, emails, and PPC ads.

Customer Experience

10+ Years experience in customer service including retail, hospitality, and operations management.

Experience

PickFu — San Francisco, California, USA
Content Marketer & Email Marketing Specialist (Remote) | Aug 2021 – June 2022

  • Managed all email campaigns – writing, design, implementation
  • Conducted email audit & list cleanup that resulted in:
    • Increased website visits from email (162% lift)
    • Improved email open rates by 7%
  • Ran successful campaigns for Cyber Monday offer, Giving Tuesday initiative & new webinar series
  • Conducted keyword research and wrote SEO-focused blog content that improved site visits.

==========

Wishpond Technologies — Vancouver, BC, Canada
Lead Copywriter (Remote) | Jan 2021 – Aug 2021

  • Managed a team of 10 copywriters who wrote copy for lead generation and marketing campaigns for Wishpond clients
    • Streamlined service delivery process to ensure greater efficiency resulting in 7% – 10% improvement in department output
    • Implemented training and onboarding process improvement to reduce quality complaints by 15%
  • Crafted copy for lead generation and digital marketing campaigns for clients, including Email Drips & Newsletters, Landing Pages, Value propositions, Taglines, Website copy, and Facebook & Google ads

==========

Wishpond Technologies — Vancouver, BC, Canada
Copywriter (Remote) | Aug 2018 – Dec 2020

  • Crafted copy for lead generation and digital marketing campaigns for clients, including Email Drips & Newsletters, Landing Pages, Value propositions, Taglines, Website copy, and Facebook & Google ads
  • Wrote copy for campaigns that:
    • Increased sales by 47% ($9k+) in 30 days for a US-based ecommerce business that sells canine nutrition bars
    • Converted 40% of leads for a sports and social club in Singapore
    • Helped an Australian real estate developer sell 60% of townhouse unit in a new development 

==========

Freelance | 2018 – Present

Conversion copywriting and email strategy services.

My Tech Stack

Tools I’ve worked with for Email Marketing/Automation

  • Salesforce Marketing Cloud Account Engagement
  • Mailchimp
  • ConvertKit
  • MailerLite
  • Intercom
  • ActiveCampaign

Project Management & Team Communication

  • ClickUp
  • Asana
  • Wrike
  • Loom
  • Zoom
  • Slack

SEO/Content

  • Clearscope
  • Ahrefs
  • SurferSEO
  • SEMRUSH

Other

  • WordPress (CMS)
  • Canva
  • Microsoft Office Suite [Word, Outlook, Excel, Powerpoint]

Certifications

Marketing Cloud Account Engagement Specialist – Salesforce

10x Emails – Copy School by Copyhackers

anna@annasarayna.com

I’m always on the look out for opportunities to talk about emails, and I love collaborating on email projects when I have the time.

Get in touch!

Home   |   About   |   Send Better Emails   |   Contact