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Strategic marketing for ‘boring’ B2B brands

I help overlooked B2B companies transform chaotic, ad hoc marketing into a system that supports scalable, measurable results.

I’m Anna – a fractional marketing lead and digital strategist focused on helping technical B2B companies

How I got here

I started out writing emails.
And I got really good at it — welcome sequences, sales sequences, cart abandonment flows, onboarding flows. But what I found was that behind every “email problem” was actually a bigger marketing problem.

No positioning.
No strategy.
No customer journey mapping.
No cross-functional alignment.
No cohesive tech stack to support execution.

So I started fixing those too.

What I Do Now

These days, I consult part-time as a fractional marketing lead for B2B companies that don’t yet have the internal resources to build a scalable, strategic marketing function, but are ready to stop operating on guesswork.

Alongside my full-time role leading digital marketing strategy and marketing operations at a B2B engineering technology company, I support select clients by:

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Developing brand strategy from the ground up

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Auditing what’s working (and what’s not)
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Implementing systems that connect sales, service, and marketing
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Creating campaigns that drive results — not just activity

My clients tend to be in manufacturing, SaaS, healthcare, and senior care — “boring” industries with brilliant potential.

If you’re ready for a smarter, more scalable approach to marketing without the cost of a full in-house team, I’d love to connect.

My Approach

I believe in lean, effective marketing systems.
No jargon. No bloat. No shiny-object syndrome.

Just smart strategy, clearly communicated, and backed by systems that scale.

Looking for support with your marketing? 

While I stay busy leading marketing for a B2B brand, I occasionally take on select consulting projects through Spark & Sail — mapping marketing strategy for overlooked industries.

Want to modernize your marketing without hiring a full in-house team?

Let’s talk.

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