Fredericton’s Garrison District Deserves More Than Just Great Events—It Deserves Memorable Experiences.

Community-minded. Strategic. World-class. Ready to bring people together—in meaningful ways.

Hi, I’m Anna

I’ve managed events for 1,500+ attendees, led executive retreats, and helped launch everything from cultural book tours to corporate offices. I’ve written campaigns that generated six-figure results and built marketing systems that power long-term growth. My background lives at the intersection of strategy, creativity, and community—and I bring all three to the table.

I call Fredericton home, and I’m passionate about building experiences that make people feel seen, inspired, and connected. That’s why I’m drawn to this role. The Garrison District isn’t just a space—it’s a story waiting to be told through the events we host, the people we spotlight, and the energy we create.

I’d be honored to help shape that story.

 How my experience aligns with this role

You’re looking for someone who (has): How I Fit The Bill
Graduated from a recognized college or has equivalent experience I hold a Visual Arts Certificate from NBCCD and studied Political Science at UWI, Mona focusing on sociology, international relations, and cultural systems. This academic foundation—paired with 8+ years of experience in marketing and event strategy—reflects both creative and practical strengths that align closely with this role.

Strong customer service skills

 I have 10+ years of experience in customer service including retail, travel/hospitality, marketing, and operations management.

Experience in event planning and execution

 I’ve led the planning and execution of large-scale staff events (1,500+ attendees), community events, book launches, and corporate retreats.

At least two (2) years’ experience in a direct supervisory role

 I have 4+ years experience managing small and large teams as well as projects.

Knowledge of cutting-edge digital marketing trends

 I have 5+ years experience in digital marketing spanning copywriting, paid ads, email marketing, SEO, content, social, and campaign execution

A proven track record of measuring results and recommending changes

 I my current and previous roles, I regularly evaluated campaign KPIs and used findings to iterate and optimize strategy.

The ability to communicate in both official languages

 I’m not bilingual—yet—but I’ve studied French for several years and was recently assessed at B1 (listening) and C1 (grammar) by Alliance Française. I’m comfortable interpreting written French using tools and context, and I continue to work on my fluency.

 

Download My Full Resume

What I’d Bring to the Garrison Experience:

This isn’t an exhaustive list—just a sample of the kinds of ideas I’d love to explore and build in partnership with the Tourism team.

(Click to expand each item for more information)

🎨 Story-Led Experiences That Spark Connection

Events should do more than fill space—they should tell stories, reflect the city’s culture, and leave people feeling like they were part of something special.

Ideas include:

  • A rotating “Faces of the Garrison” spotlight series (online and onsite), sharing vendor and artist stories through interviews, short videos, or signage.

  • A community mural or collaborative art piece that evolves each season, designed with local artists and residents.

  • Seasonal installations or interactive features that tie into Fredericton’s identity—welcoming both visitors and locals to see themselves reflected in the space.

📲 Digital Engagement That Extends the Experience

The event doesn’t start when the music plays or the tents go up—it starts online. And it doesn’t end when people go home.

Ideas include:

  • Short-form video and Instagram Reels campaigns like “Garrison in 60 Seconds” to build buzz and visibility.

  • Behind-the-scenes stories, vendor features, and countdown content across social platforms.

  • Simple pre/post-event automation: reminders, interactive polls, and recap emails to increase engagement and accessibility.

📊 Smart Programming, Informed by Community Insights

Creative programming thrives when it’s backed by feedback and shaped by real data.

Ideas include:

  • Micro surveys via QR codes or SMS during and after events (2–3 questions max).

  • A monthly dashboard with metrics like attendance, social shares, and vendor retention to guide future decisions.

  • Real-time engagement tracking (polls, social reactions, foot traffic hotspots) to help prioritize layout and programming updates.

Relevant Experience Highlights

Ibex Global — Portmore, Jamaica
Employee Engagement Programme Manager | Nov 2016 – March 2018

  • Organized annual holiday events for over 1,500 staff members.

  • Led community outreach programs that garnered local media attention.

  • Coordinated internal talent showcases and executive retreats, enhancing company culture.

———-

Whirlwind Entertainment — Kingston, Jamaica
Marketing Manager | Oct 2014 – Nov 2015

  • Planned and executed book launches and intimate cultural events.

  • Supported international event promotions through targeted digital and traditional marketing campaigns.

    Why this Role Matters to Me

    Fredericton isn’t just where I live. It’s where I’ve found community, creativity, and a sense of possibility. The Garrison District is a cornerstone of that identity, and I see this role as a chance to help shape its next chapter.

    This opportunity brings together everything I value: thoughtful strategy, meaningful storytelling, and experiences that bring people together. I’m ready to contribute—to the culture, to the city, and to the moments that make Fredericton unforgettable.

    I look forward to discussing the role further!

    Download My Full Resume